The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Our platform

OpenSincera: Optimize your ad strategies with transparent supply chain-level data

All players in the advertising ecosystem benefit from a transparent supply chain. OpenSincera is an open-source tool that provides visibility into the ad experience with metrics like ads-to-content ratio, ads in view, ad refresh rate, and page weight to help the industry prioritize quality at scale.

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The latest

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Resources Our platform

Better optimize campaigns with geographic insights

Case Studies Our platform

Hearst Newspapers drives 4x higher fill-rate with OpenPath

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Insights Omnichannel

Listen up: Why audio cuts through the noise and captures attention

Case Studies Connected TV

Bayer Rx activates live sports on CTV to reach a niche audience

Resources Our platform

A guide to upfront planning in 4 essential steps

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Resources Connected TV

A step-by-step guide to utilizing the Quality Reach Index

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Resources Our platform

Upgrade your inventory strategy with Blue Lists

Case Studies Our platform

Freestar sees 3x higher inventory fill-rate by integrating OpenPath

Case Studies Connected TV

Hyatt boosts average booking rate by 335% with CTV live sports

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Hear from ad pros on how to level up your marketing tactics

INSTANT INTELLIGENCE

How consumers are responding to tariff-fueled price hikes

Survey shows 38% of shoppers are paying more attention to the price of goods — and finding ways to cut costs.

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Get to know the Kokai platform update

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