OpenSincera: Optimize your ad strategies with transparent supply chain-level data

OpenSincera is built to make media quality measurable. It provides detailed metadata on ad experiences across more than 400,000 publishers, giving industry players the transparency they need to take smarter action across large-scale digital campaigns. 

More transparency means marketers and publishers alike can make more informed, intentional decisions about their media. That leads to better user experiences, stronger advertising results for brands, and more. 

• Get to know OpenSincera  

• Benefits for advertisers 

• Benefits for publishers 

• Making the media ecosystem more transparent

Get to know OpenSincera 

OpenSincera is powered by Sincera’s “Synthetic User Technology” (which simulates real-world consumer behavior) and unique, industry-leading metrics.

The application provides: 

• A searchable database of publisher-level quality metrics, such as ads in view, ads-to-content ratio, page weight, and ad refresh frequency 

• A free API for developers and platforms to establish data integrations 

• Metrics that go beyond the domain, including: 

  • Ads in view per page 

  • Ads-to-content ratio 

  • Average page weight 

  • Ad refresh frequency 

These signals help describe the type of ad experience a given environment delivers (whether it’s a website or a CTV app), which is crucial context for any campaign that values viewability, performance, or brand safety. 

Benefits for advertisers 

Greater visibility means smarter buying. With more transparency into the media supply chain, advertisers can optimize campaigns, improve key performance indicators (KPIs), and make more confident decisions around managing their digital spend. 

OpenSincera gives advertisers the ability to: 

• Optimize supply paths by layering quality data into inclusion lists 

• Train AI models with previously unavailable environmental signals 

• Improve performance by favoring high-quality, low-clutter inventory 

• Audit supply to ensure you’re not paying premium prices for low-quality impressions 

• Strengthen brand safety and suitability with quality metrics

Consider these use cases for advertisers: 

• Media planners and buyers can use OpenSincera data to enhance their inventory targeting lists and strategies. 

• Brands might leverage OpenSincera to prioritize pages with a low ad-to-content ratio or those with no more than two ads in view during a brand lift campaign. This eliminates the need to compete with other ads and helps creative reach intended audiences. 

• An in-house media team may use OpenSincera to dynamically steer bids away from pages with high page weight, which affects site speed and responsiveness. 

• Media buyers might prioritize inventory from a premium news publisher site more frequently, identifying its strong ads-to-content ratios or fast load times with OpenSincera. 

If you’re an advertiser ready to get started with OpenSincera, click here. 

Benefits for publishers 

OpenSincera creates meaningful opportunities for publishers to demonstrate value by getting credit for a clean, performant ad experience. 

With OpenSincera, publishers can: 

• Benchmark your ad experience against the broader open internet 

• Diagnose load times and ad clutter using OpenSincera, and use these insights as the basis for improving such metrics to attract premium buyers 

• Improve the appeal of your inventory for advertisers who prioritize metrics including ad load, viewability, and page performance; doing so can improve the chances that your ads will be favored in curated supply paths and custom bidding models 

• Reduce guesswork when optimizing monetization strategies 

Example use cases for publishers include: 

• A premium publisher optimizing for faster page load may reduce ad refresh rates and use OpenSincera to benchmark the impact on buyer interest. 

• A news site might highlight its favorable ads-to-content ratio to secure placements from brand-conscious advertisers. 

• A monetization team could use the API to spot high page weight competitors and guide UX improvements to stand out among curated supply lists. 

If you’re a publisher ready to get started with OpenSincera, click here. 

Making the media ecosystem more transparent

Advertisers make better decisions when they have access to cleaner, more complete information, and publishers are better able to foster attractive environments for advertiser investment when they can see how advertisers value their inventory and how it compares to the larger market. Because OpenSincera gives everyone (not just our clients) access to ad experience data, it improves performance, accountability, and trust across the entire open internet. 

Here’s what that unlocks for advertisers and publishers: 

• A shared language for a high-quality ad experience, so buyers, platforms, and publishers can align more easily 

• More control over the environments your brand appears in, based on objective metrics rather than assumptions 

• Stronger incentives for publishers to improve the ad experience, creating better outcomes for all 

• Open access to detailed ad experience metrics, meaning that anyone can inspect, integrate, and build with the data in a fully transparent environment 

Ready to learn more about OpenSincera? Click here or explore the app here. You can also use the form below, and a representative from The Trade Desk will answer your questions about beta access.